HomeNewsWeekly News Roundup 15.09.2023

    Weekly News Roundup 15.09.2023

    This series dives deeper into a wide range of tech news with expert analyses and thought-provoking opinions.
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    Here are the latest updates on the tech news this week!

    1.  Apple iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max Booking Starts Today

    iphone 15 pro

    Apple has announced that bookings for the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max will start today, September 15, 2023.

    The iPhone 15 will be available via the Apple Store app, the Apple website, or from authorized retailers like Best Buy, Amazon, and Walmart.

    If you are unsure about your choices, Apple allows you to change your order up to 24 hours before delivery.

    If you are booking your phone through a retailer, check their website for specific booking information.

    2.  WhatsApp Channels Now Available Globally


    Whats app is rolling out WhatsApp Channels, a feature from Instagram that allows businesses, celebrities, and other organizations to broadcast messages to large audiences, and is now available globally.

    Channels are separate from chats & groups; followers cannot respond directly to messages.

    This makes them a good way for organizations to share news, announcements, & other updates without being overwhelmed by messages.

    To find channels to follow, users can browse categories, filter by topics, or search for specific channels.

    Once they find a channel they want to follow, they can simply tap the “Follow” button.

    3.  d-Matrix Bets on In-Memory Compute to Undercut Nvidia in Smaller AI Models


    D-Matrix, a startup developing in-memory compute systems for AI inferencing, has raised $110 million in Series B funding.

    The round was led by Microsoft’s M12 venture arm, with participation from Temasek & other investors.

    This technology aims to address the bandwidth & latency constraints that can limit the performance of AI inferencing on GPUs.

    The company claims that its chips can deliver up to 10x higher performance than GPUs for smaller AI models.

    Whether d-Matrix can successfully challenge Nvidia in the AI accelerator market remains to be seen. However, the company’s in-memory computing approach is promising, and it will be interesting to see how its chips perform when they are launched next year.

    4.  Google Extends Chromebook Support to 10 Years After Backlash


    Google has announced that it is extending the automatic update support for Chromebooks for ten years.

    This move comes after increased criticism from consumers around the many Chromebooks in use & on sale with looming death dates.

    The new policy will apply to all Chromebooks released in 2019 or later.

    Chromebooks released before 2019 will also be eligible for extended support, but users must opt-in.

    Google says the extended support will help keep Chromebooks more secure & reliable.

    The company is also committed to reducing e-waste by making its products more sustainable.

    The extended support policy is a welcome change for Chromebook users.

    It will help ensure that Chromebooks are still viable for many years.

    5.  X Agrees to Negotiate with Laid-Off Employees


    Elon Musk’s X Corp. has agreed to negotiate with laid-off employees after over 2,000 filed arbitration demands alleging wrongful termination, discrimination, and other labor law violations, as reported by Bloomberg.

    The employees claim that X laid them off without warning or severance pay & that they were discriminated against on the basis of race, sex, age, & disability.

    They also allege that X violated the Family and Medical Leave Act and other labor laws.

    X has denied the allegations but has agreed to mediate with the employees to reach a settlement.

    6.  AI Is Helping Firms Build Their Own Sonic Identity


    Artificial intelligence is used to help firms build their unique sonic identity to create a strong association between a brand and its customers.

    AI-powered music companies like Amp in Munich use AI to generate all kinds of sounds for the companies, from small bursts of noise during an app launch to longer compositions for podcasts & social media videos.

    Once a company has established its sonic DNA, AI can be used to generate infinite music remixes with different tempos, moods, &  durations, depending on the context.

    Closing Thoughts

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    Sanchita Das
    Sanchita Das
    Sanchita is with growing experience in troubleshooting and tech-related issues. Pursues interest in technology, gaming, media and storytelling and always ready to accept new challenges.


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